Does Counting Your Money Make You Forgetful?

Received an email from self-proclaimed guru, Jeff Walker, about a new blog post of his on his bike race. I noticed he said and I quote: “But a couple of weeks ago I did something really crazy…“, he entered the Singlespeed World Championships. Thi...

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Making Your Customers Feel Special

The idea of marketing to a specialized niche of very active customers and then using that base to recruit in a viral way is new to the internet but one that goes way back in the non internet world of marketing. It is well known that if you create an elite grou...

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